Why Should We Learn SEO?
As photographers, we should be marketing on many different channels. We're all over Instagram, we probably have a Facebook page, we're always nurturing word of mouth from our past clients and vendors, and we might even be spending money on paid ads.
There is one piece of the marketing puzzle that ties these all together and that's our website.
What is SEO?
SEO is simply making sure that search engines are able to understand our website and show it to our potential clients.
It's also the process of creating the content that our clients are looking for when they search the internet for a photographer or look for inspiration.
Our Goal with the Course
We'll take these sometimes technical and ambiguous concepts and explain them in easy to follow videos and text. Our goal is to give you actionable advice that you can quickly start implementing.
Marketing in 2019
If you're on social media these days, you might have noticed that you're getting a bit less traffic to your site from your posts. The average organic reach of a Facebook business page is down from 16% of fans in 2012, to less than 3% in 2019. These trends are similar across all social media platforms, as their aim is to keep users on their site.
Expensive Ad Clicks
Meanwhile, paid ads like Google Ads and Facebook/Instagram ads are only becoming more expensive as businesses rely on them to replace that traffic.
Organic Search Still Wins
Fortunately, we have an alternative option for building quality traffic to our sites. We've both built our own photography careers on a strong foundation of inquiries through organic search traffic. Ranking in multiple markets through the same principals taught in this course.
Learn from Our Experience
We've also both offered our SEO services to photographers and have experience learned from hundreds of photography sites across different markets and specialties.
What's Included in the Course
- (8) modules that we believe are key to learning and practicing SEO
- (19) individual lessons that do a deep dive into a specific topic.
- Video lessons, examples, screen shares, and accompanying text.
- Access to the exclusive Facebook Group for course participants. A great place to ask Corey + Dylan questions, share your success, and chat SEO.
- Weekly Q+A Videos for the first 8 weeks, going over a single module in detail. These will be recorded and added to the course's bonus materials.
Registration is Open!
Join now for a chance to be a part of the weekly livestream Q+A sessions.
Who we are? (Corey and Dylan)
We've both been educating photographers on SEO for the past 4+ years. Speaking at events like Imaging USA, Field Trip, WPPI, Mystic, and more.
A few months ago, we realized that we were both creating "The SEO Course for Photographers". Instead of competing, we decided to join forces and utilize each other's strengths.
This is our combined effort. A summation of our experience teaching hundreds of photographers SEO.
We'll dive into the theory of SEO, so you can have a better understanding on the "why" behind every recommendation. With that said, our goal is to keep it actionable.
We know that you don't want to become an SEO professional, you simply want to maximize your organic traffic while minimizing the workload.
Table of Contents
Frequently Asked Questions
How long do I have access to the course?
During this initial launch window, everyone who joins will have access to the course + updates for life.
What if I'm unhappy with my purchase?
Well, we would be sad. We hope to take all feedback and questions to help us continue to improve the course. But if you're really unhappy with the course, just email us within 14 days to get a full refund (firstname.lastname@example.org).
I still have a question, how can I contact you?
We'd be happy to answer any questions you might have. Send us an email at email@example.com.